Show Overview:

In this show, host Heath Frantzen interviews Brian Lawley, CEO and founder of the 280 Group. Brian will talk about how every business, regardless of size, can benefit from improved understanding and training in product management. He will share a formula for the optimal product process framework, which can be applied to products, services, and just about anything.

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About Brian Lawley

Brian LawleyBrian Lawley is the CEO and Founder of the 280 Group. He is the author of three best-selling books, The Phenomenal Product Manager, Expert Product Management and 42 Rules of Product Management and the former President of theSilicon Valley Product Management Association (SVPMA). Brian is regarded as one of the top experts in the nation on issues relating to product management.

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